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UPDATED FEBRUARY 16, 2012

The Top 10 Viral Video Ads Chart

Updated Thursday mornings and published with Advertising Age, The Top 10 Viral Video Ads Chart reveals the Web's top-performing brand-driven ad campaigns.

with AdAge
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1
New

Just My Shell

M&M's | BBDO (New York)

True Reach™: 27,551,917
2
Last Week
3

The Dog Strikes Back

Volkswagen | Deutsch (Los Angeles)

True Reach™: 13,300,954
3
Back on Chart

Crash the Super Bowl 2012

Doritos | Goodby Silverstein & Partners

True Reach™: 11,275,760
4
New

It's Halftime in America

Chrysler | Wieden + Kennedy (Portland)

True Reach™: 10,957,909
5
Last Week
9

Chevy Silverado "2012"

Chevrolet Silverado | Goodby Silverstein & Partners

True Reach™: 7,083,687
6
New

King's Court

Pepsi | TBWA\Chiat\Day (Los Angeles)

True Reach™: 6,255,963
7
Last Week
5

Vampire Party

Audi S7 | Venables Bell & Partners

True Reach™: 5,303,464
8
Last Week
6

It's Reinvented!

Toyota Camry | Saatchi & Saatchi (Los Angeles)

True Reach™: 5,151,374
9
Last Week
2

Matthew's Day Off

Honda CR-V | RPA

True Reach™: 5,049,351
10
Last Week
4

Smell is Power

Old Spice | Wieden + Kennedy (Portland)

True Reach™: 4,434,355